It’s A Streaming Timeline

Video streaming is the one-way transmission of visual content in compressed form through the internet. The video streaming services are blooming because the video content is played as per the user’s convenience. The credit goes to an increasing number of users across the globe. Additionally, the changing habits of viewers are increasing the rate of adoption of these services. Mostly, the urbanites are watching more content either on a smart TV or streaming content on their mobile phones. Some of the trending streaming service providers are Amazon, hotstar, Hulu, Netflix, and so on. However, Hulu is still the US-based company, planning to expand internationally in the future. Furthermore, Apple recently launched Apple TV+ video streaming service in the over-the-top market which provides streaming videos via the internet.

Video Streaming Market

The decrease in the rate of internet plans offered by the service providers is also leading to the growth of this market. The study suggests that these new services are having an impact in shifting consumer expectations and behavior. Two most popular streaming services are Netflix and Amazon Prime. Netflix began offering streaming service in 2007, way before its competitors started getting into the business; today it has amassed 139 million subscribers in over 190 nations and territories. Amazon also followed the Netflix footsteps and made its services available to over 190 nations and territories. However, YouTube is the most used video streaming app in most of the markets. New study says that Netflix has a big lead over its competitors in the video streaming market. According to Parrot’s 2018 Global Television Demand Report, Netflix had 71% demand share for original digital programming last year. On the other hand, Amazon Prime Video held an 11% share, while Hulu held a 9% share.

Video streaming technology facilitates real-time delivery of audio, video, and multimedia content over the IP network managed by the service providers. It allows a user to view the content in real-time without requiring the file to be downloaded, which saves time, storage and provide the media owners with built-in copy protection. The increase in the views of online video coupled with rising demand for on-demand video among individuals is a key factor expected to drive the growth of the global video streaming market.

The online delivery of content in video streaming service is done by two types which are on-demand and programmed time streaming. On-demand service help user to play the video at any time from anywhere, whereas programmed time streaming establishes a channel on a scheduled basis. There has been an increase in the adoption of video streaming services due to the rising data consumption and smartphone penetration, availability of high-speed internet connectivity, and digital media players such as Netflix, YouTube, Amazon, iTunes, and Facebook. Geographically, users in North America region account for the largest share of the video streaming market due to the high adoption of digital technology, large scale investments, and spending a huge amount on subscription-based video services like Netflix, Hulu, and Amazon Prime. Furthermore, Asia-Pacific has many growth opportunities led by boom in app usage, high-speed internet plans at low cost, and increasing usage of digital media among organizations

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