The US mouth freshener market is anticipated to grow with a significant CAGR of 5.2% during the forecast period (2020-2026). The growth of the market can be attributed to various factors such as unhealthy fast-food eating habits, high alcohol consumption, use of tobacco in the form of smoking among others. Besides, the people in the US have high awareness regarding oral health and hygiene. Thus, the adoption of mouth freshener is significantly high across the country owing to the social consciousness of the people. According to the American Dental Association, 1 in 5 adults experiences anxiety due to the condition of their mouth and teeth across the US.

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Moreover, the broad advertisement campaigns used by the company and frequent product launches are also anticipated to aid in the growth of the mouth freshener market across the US. For instance, Mentos, a brand owned by Perfetti Van Melle’s launched sugar-free hard mints called Mentos CleanBreath that aids in providing clean, and fresh breath. Additionally, mouth freshers are available in various forms such as candies, gums, and liquids. It is anticipated to drive the adoption of mouth fresheners by the consumer base of all age groups.

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Market Coverage

  • The market number available for – 2019-2026
  • Base year- 2019
  • Forecast period- 2020-2026
  • Countries Covered - US
  • Segment Covered-

o   By Product Form

o   By Category

o   By Distribution Channel

  • Competitive Landscape- Mondelez International Inc., Perfetti Van Melle Group B.V., Mars, Inc., Colgate-Palmolive Co., Ferrero International S.A.

Key questions addressed by the report

  • What is the market growth rate?
  • Which segment dominates the market in the base year?
  • Which segment will project the fastest growth in the market?
  • How COVID-19 impacted the market?

o   Deviation from the pre-COVID-19 forecast

o   Most affected segment

  • Who is the leader in the market?
  • How players are addressing challenges to sustain growth?
  • Where is the investment opportunity?

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US Mouth Freshener Market Report Segment

By Product Form

  • Spray
  • Candies & Gum (breath strips)
  • Liquid

By Category

  • Sugar-Free
  • Conventional

By Distribution Channel

  • Offline
  • Online

Company Profiles

  • Cloetta AB
  • Colgate-Palmolive Co.
  • HARIBO GmbH & Co. KG
  • Johnson & Johnson Services, Inc.
  • Lotte Corp.
  • Mars, Inc.
  • Mondel?z International Inc.
  • Nestle S.A.
  • Perfetti Van Melle Group B.V.
  • The Hershey Co.

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